Facebook High CPM Countries List: CPM (Cost Per Mille) is a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $3.00 CPM, that means an advertiser must pay $3.00 for every 1,000 impressions of its ad. For e-commerce businesses, understanding CPM is crucial for budgeting and evaluating the cost-effectiveness of their advertising strategies.
Understanding the CPM rates in different countries can help e-commerce businesses strategically plan their advertising budgets and campaigns to maximize ROI and reach their target audiences effectively.
Facebook High CPM Countries List 2024
Facebook High CPM Countries full table is provided below:
| Country Name | Average Facebook CPC | Average Facebook CPM |
| Japan | $1.32 | $0.38 |
| American Samoa | $1.21 | $0.09 |
| United States | $1.09 | $0.22 |
| Australia | $1.08 | $0.24 |
| Russia | $1.02 | $0.40 |
| Switzerland | $0.89 | $0.16 |
| Norway | $0.87 | $0.16 |
| United Kingdom | $0.79 | $0.16 |
| Guernsey | $0.76 | $0.23 |
| New Zealand | $0.76 | $0.16 |
| South Africa | $0.75 | $0.25 |
| Canada | $0.73 | $0.16 |
| Ireland | $0.72 | $0.36 |
| Denmark | $0.72 | $0.17 |
| Nigeria | $0.72 | $0.15 |
| Sweden | $0.70 | $0.16 |
| Iceland | $0.69 | $0.34 |
| Israel | $0.66 | $0.33 |
| Netherlands | $0.65 | $0.15 |
| Kazakhstan | $0.64 | $0.23 |
| Germany | $0.59 | $0.11 |
| Cayman Islands | $0.56 | $0.10 |
| Singapore | $0.53 | $0.12 |
| Aland Islands | $0.52 | $0.08 |
| Finland | $0.51 | $0.09 |
| Liechtenstein | $0.51 | $0.05 |
| Austria | $0.49 | $0.11 |
| Ukraine | $0.48 | $0.14 |
| Kuwait | $0.45 | $0.09 |
| France | $0.44 | $0.10 |
| United Arab Emirates | $0.40 | $0.10 |
| Belgium | $0.40 | $0.07 |
| Jersey | $0.39 | $0.19 |
| Oman | $0.36 | $0.09 |
| Bahrain | $0.36 | $0.07 |
| Luxembourg | $0.36 | $0.04 |
| South Korea | $0.35 | $0.11 |
| Saudi Arabia | $0.34 | $0.08 |
| Qatar | $0.33 | $0.06 |
| U.S. Virgin Islands | $0.33 | $0.06 |
| Lebanon | $0.32 | $0.08 |
| Puerto Rico | $0.32 | $0.07 |
| Hungary | $0.31 | $0.15 |
| Spain | $0.31 | $0.08 |
| Turks and Caicos Islands | $0.30 | $0.06 |
| Hong Kong | $0.29 | $0.08 |
| Italy | $0.29 | $0.06 |
| Reunion | $0.28 | $0.04 |
| Belarus | $0.27 | $0.10 |
| Czech Republic | $0.27 | $0.05 |
| Isle of Man | $0.26 | $0.13 |
| Poland | $0.26 | $0.06 |
| India | $0.25 | $0.13 |
| Trinidad and Tobago | $0.25 | $0.05 |
| Martinique | $0.24 | $0.05 |
| Malta | $0.24 | $0.05 |
| Guyana | $0.23 | $0.05 |
| Guadeloupe | $0.23 | $0.05 |
| Namibia | $0.23 | $0.05 |
| Slovakia | $0.23 | $0.04 |
| Panama | $0.22 | $0.05 |
| Kenya | $0.22 | $0.05 |
| New Caledonia | $0.22 | $0.05 |
| Brazil | $0.22 | $0.04 |
| French Polynesia | $0.22 | $0.04 |
| Macao | $0.21 | $0.05 |
| French Guiana | $0.21 | $0.04 |
| Slovenia | $0.21 | $0.03 |
| Antigua and Barbuda | $0.21 | $0.03 |
| Faroe Islands | $0.21 | $0.02 |
| Monaco | $0.21 | $0.02 |
| Guatemala | $0.20 | $0.05 |
| China | $0.20 | $0.04 |
| Aruba | $0.20 | $0.03 |
| Barbados | $0.20 | $0.03 |
| Iraq | $0.19 | $0.10 |
| Malaysia | $0.19 | $0.05 |
| Egypt | $0.19 | $0.04 |
| Portugal | $0.19 | $0.04 |
| Bahamas | $0.19 | $0.04 |
| British Virgin Islands | $0.19 | $0.03 |
| Greenland | $0.19 | $0.02 |
| Vatican | $0.18 | $0.09 |
| Burundi | $0.18 | $0.09 |
| Latvia | $0.18 | $0.04 |
| Uzbekistan | $0.18 | $0.04 |
| Costa Rica | $0.18 | $0.04 |
| Jordan | $0.18 | $0.04 |
| Saint Kitts and Nevis | $0.18 | $0.02 |
| Indonesia | $0.17 | $0.09 |
| Papua New Guinea | $0.17 | $0.05 |
| Kyrgyzstan | $0.17 | $0.04 |
| Ghana | $0.17 | $0.04 |
| Taiwan | $0.17 | $0.04 |
| Azerbaijan | $0.17 | $0.04 |
| Romania | $0.17 | $0.03 |
| Estonia | $0.17 | $0.03 |
| Grenada | $0.17 | $0.02 |
| Gibraltar | $0.17 | $0.02 |
| Tanzania | $0.16 | $0.06 |
| Angola | $0.16 | $0.04 |
| Jamaica | $0.16 | $0.04 |
| Cyprus | $0.16 | $0.03 |
| Botswana | $0.15 | $0.03 |
| Turkey | $0.15 | $0.03 |
| Pakistan | $0.15 | $0.03 |
| Mozambique | $0.15 | $0.03 |
| Saint Lucia | $0.15 | $0.03 |
| Andorra | $0.15 | $0.02 |
| Chile | $0.14 | $0.04 |
| Mexico | $0.14 | $0.04 |
| Lesotho | $0.14 | $0.03 |
| Dominican Republic | $0.14 | $0.03 |
| Thailand | $0.14 | $0.03 |
| Mauritius | $0.14 | $0.03 |
| Honduras | $0.14 | $0.03 |
| Belize | $0.14 | $0.03 |
| Greece | $0.14 | $0.03 |
| Suriname | $0.14 | $0.03 |
| Lithuania | $0.14 | $0.02 |
| Bolivia | $0.13 | $0.07 |
| Haiti | $0.13 | $0.07 |
| Zambia | $0.13 | $0.06 |
| Morocco | $0.13 | $0.03 |
| Sri Lanka | $0.13 | $0.03 |
| Saint Vincent and the Grenadines | $0.13 | $0.03 |
| Dominica | $0.13 | $0.02 |
| Guam | $0.13 | $0.02 |
| Mayotte | $0.13 | $0.02 |
| El Salvador | $0.12 | $0.03 |
| Armenia | $0.12 | $0.02 |
| Colombia | $0.12 | $0.02 |
| San Marino | $0.12 | $0.01 |
| Anguilla | $0.12 | $0.01 |
| Benin | $0.11 | $0.06 |
| Samoa | $0.11 | $0.03 |
| Afghanistan | $0.11 | $0.03 |
| Uganda | $0.11 | $0.03 |
| Argentina | $0.11 | $0.03 |
| Libya | $0.11 | $0.02 |
| Yemen | $0.11 | $0.02 |
| Moldova | $0.11 | $0.02 |
| Swaziland | $0.11 | $0.02 |
| Croatia | $0.11 | $0.02 |
| Nauru | $0.11 | $0.02 |
| Peru | $0.11 | $0.02 |
| Uruguay | $0.11 | $0.02 |
| Philippines | $0.11 | $0.02 |
| Palestinian Territory | $0.11 | $0.02 |
| Bulgaria | $0.11 | $0.02 |
| Paraguay | $0.11 | $0.02 |
| Malawi | $0.10 | $0.04 |
| Cameroon | $0.10 | $0.03 |
| Venezuela | $0.10 | $0.02 |
| Bangladesh | $0.10 | $0.02 |
| Rwanda | $0.10 | $0.02 |
| Nicaragua | $0.10 | $0.02 |
| Brunei | $0.09 | $0.05 |
| Gabon | $0.09 | $0.03 |
| Tajikistan | $0.09 | $0.03 |
| Fiji | $0.09 | $0.02 |
| Cambodia | $0.09 | $0.02 |
| Republic of the Congo | $0.09 | $0.02 |
| Algeria | $0.09 | $0.02 |
| Turkmenistan | $0.09 | $0.02 |
| Madagascar | $0.09 | $0.02 |
| Seychelles | $0.09 | $0.01 |
| Vanuatu | $0.09 | $0.01 |
| Maldives | $0.09 | $0.01 |
| Tonga | $0.09 | $0.01 |
| Laos | $0.09 | $0.01 |
| Falkland Islands | $0.09 | $0.01 |
| Vietnam | $0.09 | $0.01 |
| Nepal | $0.08 | $0.02 |
| Equatorial Guinea | $0.08 | $0.02 |
| Solomon Islands | $0.08 | $0.02 |
| Senegal | $0.08 | $0.02 |
| Northern Mariana Islands | $0.08 | $0.01 |
| Tunisia | $0.08 | $0.01 |
| Democratic Republic of the Congo | $0.08 | $0.01 |
| Cape Verde | $0.08 | $0.01 |
| Palau | $0.08 | $0.01 |
| Sao Tome and Principe | $0.07 | $0.02 |
| Somalia | $0.07 | $0.02 |
| Togo | $0.07 | $0.02 |
| Sierra Leone | $0.07 | $0.02 |
| Burkina Faso | $0.07 | $0.02 |
| Ethiopia | $0.07 | $0.02 |
| Gambia | $0.07 | $0.02 |
| Mali | $0.07 | $0.02 |
| Serbia | $0.07 | $0.01 |
| Micronesia | $0.07 | $0.01 |
| Bhutan | $0.07 | $0.01 |
| Georgia | $0.07 | $0.01 |
| Albania | $0.07 | $0.01 |
| Kiribati | $0.07 | $0.01 |
| Eritrea | $0.06 | $0.02 |
| Guinea | $0.06 | $0.02 |
| Niger | $0.06 | $0.01 |
| Chad | $0.06 | $0.01 |
| Central African Republic | $0.06 | $0.01 |
| Mongolia | $0.06 | $0.01 |
| Marshall Islands | $0.06 | $0.01 |
| Tuvalu | $0.06 | $0.01 |
| Mauritania | $0.06 | $0.01 |
| Djibouti | $0.06 | $0.01 |
| Comoros | $0.05 | $0.02 |
| Bosnia and Herzegovina | $0.05 | $0.01 |
| Macedonia | $0.05 | $0.01 |
| Montenegro | $0.05 | $0.01 |
Facebook CPM Rates for E-commerce Ads In 2024
This is the latest data for Facebook CPM Rates for E-commerce Ads in 2024. Facebook High CPM Countries for ads is provided here:
- United States: $20.48
- Canada: $14.03
- Austria: $9.24
- Australia: $11.04
- New Zealand: $9.09
- United Kingdom: $10.85
- Luxembourg: $7.22
- Netherlands: $9.49
- Ireland: $11.66
- Denmark: $9.29
- Germany: $10.05
- Finland: $6.87
- Sweden: $9.51
- Japan: $7.09
- Switzerland: $9.75
- Israel: $6.09
- Belgium: $9.18
- Norway: $9.67
- Republic of Korea: $8.13
- Hong Kong: $8.55
- Singapore: $8.66
- France: $8.05
- Hungary: $5.11
- Spain: $9.41
- Poland: $9.41
- Italy: $8.06
- Portugal: $9.88
- United Arab Emirates: $8.98
- Greece: $4.14
- Slovenia: $3.81
- Croatia: $5.07
- Malaysia: $3.60
- Philippines: $10.73
- Mexico: $5.54
- India: $2.7
Facebook High CPM Countries: Top 10 Highest and Lowest Countries
Here is the list of both the Top 10 highest and lowest Facebook CPM countries:
Highest Facebook CPM Rates
The highest Facebook CPM Rates in countries are the following:
- United States: Average CPM: $20 – $30
- Canada: Average CPM: $15 – $25
- Australia: Average CPM: $15 – $25
- United Kingdom: Average CPM: $15 – $25
- Germany: Average CPM: $12 – $20
- France: Average CPM: $10 – $18
- Japan: Average CPM: $10 – $18
- Switzerland: Average CPM: $12 – $20
- Singapore: Average CPM: $10 – $18
- Norway: Average CPM: $10 – $18
| Rank | Highest CPM Countries | Average CPM (USD) |
|---|---|---|
| 1 | United States | $20 – $30 |
| 2 | Canada | $15 – $25 |
| 3 | Australia | $15 – $25 |
| 4 | United Kingdom | $15 – $25 |
| 5 | Germany | $12 – $20 |
| 6 | France | $10 – $18 |
| 7 | Japan | $10 – $18 |
| 8 | Switzerland | $12 – $20 |
| 9 | Singapore | $10 – $18 |
| 10 | Norway | $10 – $18 |
Lowest Facebook CPM Rates
The lowest Facebook CPM Rates in countries are the following:
- India: Average CPM: $1 – $3
- Indonesia: Average CPM: $1 – $3
- Philippines: Average CPM: $1 – $3
- Vietnam: Average CPM: $1 – $3
- Bangladesh: Average CPM: $0.50 – $2
- Pakistan: Average CPM: $0.50 – $2
- Nigeria: Average CPM: $0.50 – $2
- Kenya: Average CPM: $1 – $3
- Egypt: Average CPM: $1 – $3
- Sri Lanka: Average CPM: $0.50 – $2
| Rank | Lowest CPM Countries | Average CPM (USD) |
|---|---|---|
| 1 | India | $1 – $3 |
| 2 | Indonesia | $1 – $3 |
| 3 | Philippines | $1 – $3 |
| 4 | Vietnam | $1 – $3 |
| 5 | Bangladesh | $0.50 – $2 |
| 6 | Pakistan | $0.50 – $2 |
| 7 | Nigeria | $0.50 – $2 |
| 8 | Kenya | $1 – $3 |
| 9 | Egypt | $1 – $3 |
| 10 | Sri Lanka | $0.50 – $2 |
Factors Influencing Facebook CPM Rates
Several factors affect the CPM rates on Facebook for e-commerce ads:
- Ad relevance score
- Ad frequency
- Audience size
- Audience location
- Seasonality
- Placement
- Ad creative
Target Audience:
- The more specific and competitive the audience, the higher the CPM.
- For instance, targeting high-income individuals in major cities will generally cost more than targeting a broad audience in less competitive areas.
Ad Placement:
- Different placements (news feed, stories, right column, etc.) have varying CPMs.
- News feed ads typically have higher engagement and thus can command higher CPMs.
Seasonality:
- Certain times of the year, such as the holiday season, can drive up CPM rates due to increased competition.
Ad Quality and Relevance:
- Facebook uses an ad relevance score to assess how relevant your ad is to your target audience.
- Higher relevance scores can lower your CPM because Facebook prioritizes showing ads that are more likely to engage users.
Industry Benchmarks:
- E-commerce typically has higher CPM rates compared to some other industries due to the competitive nature of online retail.
Average Facebook Ads CPM Rates
As of 2024, the average CPM for Facebook e-commerce ads can vary widely based on the factors ( Target Audience, ad placement, Seasonality and Ad Quality ) mentioned above. On average, CPM rates can range from $5 to $15, but during peak seasons like Black Friday or Cyber Monday, CPM rates can surge significantly, often reaching $20 or more. Here is the list of average rates of CPM:
| Month | Average CPM (USD) |
|---|---|
| January | $7 |
| February | $8 |
| March | $7.50 |
| April | $7.80 |
| May | $8 |
| June | $9 |
| July | $8.50 |
| August | $9 |
| September | $9.50 |
| October | $10 |
| November | $15 |
| December | $18 |
Most expensive days to advertise on Facebook:
The most expensive days to advertise on Facebook are the following:
- Thanksgiving Day
- Black Friday
- Cyber Monday
- Christmas
- Gift Day
- New Year’s Eve
- New Year
FAQ: Facebook High CPM Countries List 2024
What is CPM in Facebook advertising?Ans: CPM stands for Cost Per Mille, which means the cost per thousand impressions. It is a metric used to measure the cost efficiency of advertising campaigns on Facebook. |
Why is CPM important?Ans: CPM is important because it helps advertisers understand how much they are spending to reach 1,000 people. It is a key metric for budgeting and optimizing ad spend. |
Which countries have the highest CPM?Ans: Countries with higher average incomes and more developed markets typically have higher CPM rates. These include the United States, Canada, Australia, and Western European countries. |
Does ad placement affect CPM?Ans: Yes, ad placement can significantly affect CPM. Ads placed in high-visibility areas such as the news feed generally have higher CPM rates compared to those in less prominent spots. |
How does competition impact CPM?Ans: Higher competition in a particular market or demographic leads to increased CPM as multiple advertisers bid for the same audience. |
How to Reduce Your Facebook Ad CPM?Ans: Follow these steps to reduce Facebook Ad CPM rates:
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